For Vaidhee, the logo and brand identity were designed to feel calm, rooted, and deeply reassuring. The focus was on creating a visual language that reflects Ayurvedic wisdom while still feeling modern and approachable. Every element, from the name to the icon and colours, was thoughtfully crafted to communicate healing, balance, and care for women’s wellness.
The branding uses earthy olive green, soft beige, and touches of gold to create a warm, refined presence. The logo brings together traditional Ayurvedic symbolism with a gentle human form, making the identity both meaningful and memorable. Overall, the brand was shaped to feel trustworthy, nurturing, and timeless, a visual expression of Vaidhee’s healing philosophy.
