Tearoute was all about comfort, conversation and everyday moments. But we wanted the branding to elevate it beyond a regular tea shop.
The logo was designed to feel friendly yet stylish, simple, bold and easy to remember. We built the identity around warmth and relatability, while adding a subtle premium touch that makes it feel thoughtfully crafted.
The colour palette and typography reflect energy and freshness, appealing to a younger crowd while still being inviting to families. The strategy focused on building a brand that feels Instagram-friendly and instantly recognisable in a competitive food space.
Tearoute’s branding proves that even everyday experiences can feel special when presented right. It’s casual, it’s lively, but it carries a confident personality that helps it stand out quickly.
