Tearoute isn’t just about chai or coffee, it’s about friends, laughter and unforgettable hangouts.
The brand needed creatives that matched its youthful, energetic vibe. Something out of the box. Something fun.
We introduced quirky concepts, playful layouts and unexpected visual ideas. The content was bold, expressive and sometimes cheeky, reflecting the energy of the crowd that walks in every day. Instead of traditional beverage posts, we focused on moments, shared cups, late-night talks, inside jokes and campus vibes. The strategy made the brand feel alive and interactive, not just present.
For Tearoute, creativity meant capturing the chaos, comfort and connection that comes with every cup.
