Rooh is about soul, calm and inner restoration. The branding needed to reflect that emotional depth.
We created a logo that feels soft, elegant and fluid, representing peace and renewal. The visual language uses muted tones, refined typography and spacious layouts to evoke calmness.
The strategy focused on subtle luxury. Instead of flashy elements, we leaned into minimal sophistication. Every detail, from logo curves to colour palette, was chosen to create a sense of quiet exclusivity.
Rooh’s identity feels intimate and elevated. It attracts a premium audience seeking not just spa services, but a complete wellness experience.
