Milano had a strong identity inspired by Italian cuisine and culture. But to truly connect with the Kerala audience, the brand needed to feel relatable without losing its European charm.
The challenge was to balance authenticity with local connection.
We created a strategy that celebrated the richness of Italian flavours while presenting them in a way that felt warm and inviting to the Kerala crowd. Visuals leaned into elegant colours, refined plating and lifestyle shots that highlighted indulgence and comfort.
The tone of voice was expressive yet welcoming, making Italian food feel less distant and more desirable. We focused on storytelling around ingredients, ambience and experience rather than just menu listings.
Through thoughtful creatives, Milano evolved into more than just an Italian brand, it became a place people felt curious about, comfortable in and excited to visit.
