Luxury hospitality is about experience, even before the check-in. For Hyatt Regency, elevator branding was about reinforcing refinement, comfort, and world-class service.
Placed in premium locations, the strategy ensured that frequent travelers, business executives, and affluent residents engaged with the brand in an upscale environment. The messaging was calm, elegant, and aspirational, inviting viewers into a world of comfort and sophistication.
Instead of loud promotions, we focused on visual serenity, beautiful interiors, curated dining, and experiences that speak of class. The elevator became a quiet, powerful reminder of where luxury feels effortless.
Because premium audiences don’t need to be chased, they need to be invited.
