EIQ Cosmetics entered a highly competitive beauty and wellness market. As a new brand, it needed more than just product posts, it needed identity and memorability.
We began by defining a strong visual language that felt confident and modern. Clean product shots were combined with bold layouts and striking colour palettes to create recognition.
The messaging focused on empowerment, self-expression and everyday beauty. Instead of blending into the crowd, we aimed to give the brand a distinct voice, fresh, aspirational and clear.
Consistency became key. Every creative reinforced the same personality, helping the brand build familiarity over time.
In a market full of options, EIQ needed to be remembered at first glance and that’s exactly what the strategy was designed to achieve.
