Ambrosia already had a strong local reputation. What it needed was a refreshed identity that matched its popularity and elevated it to a premium visual space.
We focused on building a brand that felt indulgent, warm and sophisticated, just like their products. The logo direction balanced classic bakery charm with a modern, upscale touch. Rich tones, elegant typography and refined layouts helped position Ambrosia as more than just a bakery, but a destination.
The strategy was simple: retain the emotional connection people already had, while making the brand look aspirational enough to attract a premium crowd. Packaging, visuals and overall brand language were crafted to feel consistent and instantly recognisable.
The new branding gave Ambrosia a confident visual voice, one that matched its legacy while preparing it for a larger, more premium audience.
