Elevator Branding
Elevator Ads takes advantage of consumer’s true “captive” time – while they are riding in an elevator. Most other media are easily ignored. More than ever, the audience that you are paying for has easy ways to fast forward, switch a station, or click away. But when your target audience is encapsulate in the elevator, they thankfully read your ads to avoid boredom and your message sink down positively.
Why Elevator Advertising
Reach the right Target segment: High Income groups with good disposable income. Residents uses elevator on an average of 5 times/day: Captive Audience. An elevator ride lasts 30-80 sec, an ideal time span to communicate. Inside elevator, eyes and ears of public look for sources of information/entertainment. No external stimuli to distract audience. Exclusiveness doubled by repeated exposure to message. Readership for elevator commercial > 90%. Elevator Advertising recall rate is 45%, much higher than traditional media vehicles. Cost to reach customer much lesser than other forms of advertisements. Excellent ROI.