Digital Marketing Strategies

What is Digital Marketing Strategy?

Technology advancements have led to a new era of marketing online called Digital Marketing. Therefore, it is a subset of marketing, which includes traditional media such as TV, radio, and magazines. As a result, Digital Marketing Strategies rely on digital technologies to reach their audience. In other words, The traditional and new eras of Digital marketing can be classified in two ways:

Inbound & Outbound – Digital Marketing Strategies

– Inbound Marketing: The marketing which engages customers through digital platforms comes under Inbound marketing. For Instance, Inbound marketing brings customers to the company’s website and helps to generate leads. Methods in Inbound marketing use SEO, SEM, social media, Blog, Infographics, content creation, etc.

– Outbound Marketing: Similarly Traditional offline marketing methods come in Out Bound marketing. They use Elevator Branding, Hoardings, Cold Callings, Bill Boards, Trade Show Presentation, etc.

Digital marketing can be utilized in different ways. Companies can connect with consumers, through various online channels. With digital marketing, it is possible to interact directly with customers, regardless of their physical location. Consumers use multiple digital devices that provide the same capability to access information from the Internet. Digital marketing methodologies include social media, search engine optimization (SEO), pay-per-click advertising, display advertising, email marketing, and content marketing. Implementing the right Digital Marketing Strategies brings more qualified leads to your business.

Some of the Primary Digital Marketing Strategies are as follows:

Digital Marketing Strategies gives Greater ROI

Social media Digital Marketing strategy:

SMM strategy promotes a company or its products and services on social media platforms. On the other hand, customer Service and Feedback can be obtained through SMM. It can range from creating posts on Facebook, Twitter, LinkedIn, Pinterest, or Instagram, to creating videos for YouTube or Snapchat. However, there is a lot of competition on social media platforms. Similarly, a company needs to know what they are doing when they use social media to get the most out of it.

Search engine optimization:

It is the process of increasing the visibility or ranking of a website in search engines based on certain keywords or phrases. This is one of the primary Digital Marketing strategies to make your website get traffic and business. It can range from keyword targeting and link building to making sure the website loads quickly and has high-quality content. SEO helps websites rank higher than other websites with similar content.

Pay-per-click advertising:

It is an online advertisement using targeted keywords. It’s a Digital Marketing strategy where an advertiser pays per click on their advertisement. Google AdWords, Bing Ads, Facebook Ads, etc. are a few examples of Paid Per click advertisements. This type of advertising is less intensive than CPM (cost per impression).

Digital Marketing Strategies Frequent Activities

Keyword targeting:

It is the process of selecting keywords and optimizing text, images, or both to increase visibility in search engines. Keyword targeting in Digital Marketing Strategy helps to reach the targeted audience. Keywords are words or phrases commonly used by people searching for information on the internet such as a particular product, service, website, etc. Example keywords: “Digital Marketing” “Digital Marketing Strategy”, “Digital Marketing Strategies”.

A blog:

Many companies don’t have a blog page on their website. But blog plays a major role in Digital marketing & Digital marketing strategy. Blogging is a great way to build credibility and authority in your industry. Blogging can be used as a lead generation tool to generate leads and sales. A blog should have a clear purpose and goal in mind before it starts being created. This blog will serve as an introduction to what your product is and the blogging content can be utilized as an effective Digital Marketing strategy for your company’s success.

Content marketing:

It is one of the best ways to attract and retain customers in a Digital Marketing Strategy. It provides a personal touch and allows you to show your expertise in your field. Content marketing helps you build relationships with your customers, promote your business, increase brand awareness, and inspire customer loyalty. There are many types of content marketing, such as e-books, websites, podcasts, and blog posts. Your goal with each type of content marketing is to create valuable material that resonates with your target audience. You need to consider how you can make the most out of it by carrying through your objectives while also engaging readers and generating leads in Digital marketing.

Digital Marketing Strategies – Digital Marketing Funnel

Email Marketing:

Email marketing plays a major role in Digital Marketing Strategy since it allows you to reach out to your customers directly through their inboxes. It allows you to promote your product or service, build relationships with your customers, and generate leads. It is a relatively inexpensive way of marketing as it doesn’t require any special skills or training to execute. You don’t need any software either as plenty of email providers will provide you with all the tools you need for email marketing for free.

Converting Visitors to Leads:

A Digital Marketing strategy generates traffic to your website. The interested buyers who visit your website should be converted to leads. For lead generation, we should implement Forms, Call to Action, and Landing Pages.

  • Forms: Simple approach to obtain personal details for visitors to perform lead creation.
  • Call to action: It is nothing but making visitors take the desired action. The strategy includes: download now, buy now, button, hyperlink, etc.
  • Landing Page: Likely, This is the conversion part where a contact form on a web page converts visitors into leads.

Competitor Analysis:

The backbone of every digital marketing strategy is Competitor analysis. Competitor analysis is one such strategy that helps you to understand the strengths and weaknesses of your competitors as well as their customer base. This information can help you plan your strategy accordingly.

Digital Marketing Strategies – Customer Retention

Leads Generation & handling:

Generation leads using Digital Marketing Strategies won’t succeed in bringing business. Handling and converting it to business are the major parts. The three things to closing the leads are:

  • CRM – Firstly, the full form of CRM is Customer Relationship management. Secondly, CRM helps the company to manage all the relationships and interactions with the clients.
  • Website form submission Lead- The website form submission leads generate organic leads directly through SEO. Replying to and converting the lead by the company is the crucial part.
  • Lead flow Management- In other words, workflow is the lead management process. The leads are generated through organic and paid channels managed by companies through the workflow.


It helps to understand the likes and dislikes of customers. It also helps the company to understand the improvement needed on the product and service side. This not only improves the user-friendliness towards the customers.


To conclude, generating Sales and Quality leads is the main factor for a company’s growth. Digital Marketing Strategies will increase your revenue. Besides, Digital Marketing gives great ROI in business. Technology is evolving and marketing in the latest digital tech helps you to gain an upper hand over competitors. If you want to achieve your vision, then Advantage Marketing Solutions is the right partner for you. To sum up, We help you to generate leads and revenue through the latest trends and strategies in the market.